Rentomojo Ltd IPO
Miscellaneous
Price Band
₹384 – ₹404
Lot Size
37
Minimum Bid Quantity
37
Minimum Investment
₹14948
Issue Size
₹1255.57Cr
Opens
2026-09-09
Closes
2026-09-11
Listing
17-09-2026
Subscription Status
Qualified Institutional Buyers
46.72 x
Non-Institutional Investor
53.78 x
Retail Individual Investor
11.91 x
Employees
13.28 x
Total
30.79 x
IPO Details
Issue Type
EQUITY
Face Value
₹1
Tick Size
1
ISIN
INE08T701025
Pre-Apply Available
No
Daily Bidding Time
10:00:00 - 17:00:00
About the Company
Rentomojo Limited is a technology-driven direct-to-consumer online rental and subscription platform for furniture and appliances in India. The company offers furniture and home appliances, including beds, mattresses, washing machines, refrigerators, wardrobes, sofas, televisions, and water purifiers, through flexible subscription plans. Its portfolio includes products from brands such as Haier, Wakefit, Livpure, and Duroflex, along with products sold under its private-label brands. Rentomojo manages various stages of the asset lifecycle, including category management, product design, procurement, refurbishment, servicing, reverse logistics, and redeployment of products across multiple subscription cycles. As of March 31, 2026, the company had 253,825 live subscribers across 29 cities in India and a portfolio of 851,184 live products. Its omni-channel operations include an online ordering platform and 82 experience stores across India. The company also launched private-label refrigerators and washing machines manufactured in partnership with Dixon Technologies (India) Limited, along with its own branded water purifiers. Use of proceeds: The IPO consists of both a fresh issue of shares and an offer for sale (OFS). Net proceeds from the OFS will go to the respective selling shareholders, while the net proceeds from the fresh issue will be utilised for the following purposes: Repayment/prepayment, in full or in part, of certain outstanding borrowings and accrued interest thereon availed by the company — Rs 70 crore Payment of lease rental/license fee for the warehouses and experience stores — Rs 42.5 crore General corporate purposes
Pros
- • The company has a large subscriber base in the home furniture and appliance rental market. As of March 31, 2026, it had 253,825 live subscribers across 29 cities, while its total contracted revenue stood at Rs 706.90 crore, including Rs 292.57 crore of unrecognised contracted revenue.
- • Rentomojo claims to have an integrated asset-lifecycle model covering procurement, refurbishment, servicing, reverse logistics, and redeployment. Its older asset cohorts have continued to generate revenue, with 56.12% of FY17 assets and 60.92% of FY18 assets still generating revenue as of March 31, 2026.
- • The company claims to operate proprietary technology systems covering its subscription, e-commerce, and re-commerce operations. These include its Mojodesk ticketing and workflow platform, MojoVaahan route-optimisation engine, asset intelligence systems, and machine-learning-based risk assessment engine.
Cons
- • The company derives a significant portion of its revenue from furniture and appliance rentals and other recurring subscription revenue, which accounted for Rs 378.87 crore (97.90%), Rs 261.18 crore (98.20%), and Rs 189.21 crore (98.19%) of revenue from operations in FY26, FY25, and FY24, respectively. Furniture rentals alone contributed Rs 195.79 crore (50.59%), while appliance rentals contributed Rs 182.45 crore (47.15%) in FY26. Any decline in demand for rental products, lower renewal rates, increased product returns, or reduced collections could adversely affect the company’s business and financial performance.
- • The company depends on its vendors and third-party manufacturers for procuring and manufacturing products offered to subscribers, with its top five asset suppliers accounting for Rs 62.92 crore (12.18%), Rs 53.33 crore (13.70%), and Rs 43.32 crore (15.21%) of total capital and operational expenses in FY26, FY25, and FY24, respectively. Any disruption in supply, delays, quality issues, inability to procure products on commercially acceptable terms, or dependence on a limited number of vendors for certain products could affect the company’s ability to serve subscribers and adversely impact its business and results of operations.
- • The company’s growth depends on its ability to retain existing subscribers and attract new subscribers to its rental platform. Its live subscribers increased from 149,498 in FY24 to 194,262 in FY25 and 253,825 in FY26, while repeat orders accounted for 47.31%, 46.55%, and 50.41% of orders in the respective years. Any increase in competition, dissatisfaction with product quality or customer service, inadequate order fulfilment, limited product range or pricing concerns could reduce subscriber retention and acquisition, adversely affecting the company’s revenues and financial performance.
Get real-time IPO alerts on WhatsApp
Opening reminders • Subscription updates • GMP alerts • Allotment results
Start WhatsApp Alerts