Century Business Media Ltd IPO
Miscellaneous
Price Band
₹70 – ₹74
Lot Size
1600
Minimum Bid Quantity
3200
Minimum Investment
₹236800
Issue Size
₹17.11Cr
Opens
2026-09-11
Closes
2026-09-16
Listing
21-09-2026
Subscription Status
Qualified Institutional Buyers
47.53 x
Non-Institutional Investor
84.32 x
Retail Individual Investor
38.67 x
Total
53.35 x
IPO Details
Issue Type
EQUITY
Face Value
₹10
Tick Size
1
ISIN
INE16VF01010
Pre-Apply Available
No
Daily Bidding Time
10:00:00 - 17:00:00
About the Company
Established in 1999, Century Business Media provides Out-of-Home (OOH) advertising services through digital and non-digital media formats. Its operations primarily cover Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) advertising, and it has recently expanded into Metro Out-of-Home (MOOH) advertising and in-shop branding. The company offers advertising spaces within and outside airport terminals, railway stations, and railway land, as well as traditional city media formats such as hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, and gantries. It holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga, and Jorhat airports, along with non-exclusive or marketing rights at other airports. In the railway segment, it holds exclusive advertising rights outside station campuses across 714 railway stations under the East Central Railway zone. The company also holds Platform Screen Door advertising rights at Howrah and Esplanade metro stations. Its operations have a presence across Bihar, Jharkhand, West Bengal, and the North Eastern states, while it also undertakes advertising campaigns across India through exclusive and non-exclusive media rights. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Funding capital expenditure towards purchase of media assets – Rs 4.21 crore Payment of security deposit for advertising rights at Patna airport – Rs 3.76 crore Repayment of certain borrowing availed by the company – Rs 1.45 crore To meet working capital requirements – Rs 3.25 crore General corporate purposes
Pros
- • The company claims a geographically diversified client base across Bihar, Delhi, Jharkhand, West Bengal, Maharashtra, Uttar Pradesh, Karnataka, and other states. Its operations extend beyond eastern India through direct media rights and third-party arrangements, supporting access to multiple markets.
- • The company claims that its advertising rights provide access to multiple OOH media assets, including exclusive rights at five airports, advertising coverage across 714 railway stations, and PSD advertising rights at two metro stations. This presence supports operations across airport, railway, metro, and city media formats.
- • The company claims to execute campaigns based on client requirements relating to target audiences, locations, budgets, and campaign objectives. Its services include media planning, location selection, artwork development, and coordinating ad displays across different OOH formats.
Cons
- • The company depends significantly on advertising concessions, licences, and marketing rights granted by authorities such as AAI, Indian Railways, and metro authorities. These agreements typically run for three to 10 years and are subject to competitive re-bidding rather than automatic renewal. Losing key concessions could immediately reduce advertising inventory and revenue.
- • The company is required to maintain substantial, non-interest-bearing security deposits under its concession agreements. Breaches, payment delays, or early termination may result in forfeiture, affecting liquidity. While no forfeitures occurred in the preceding three years, any future invocation could reduce cash reserves and affect its ability to secure new concessions.
- • Certain concession agreements require the company to pay fixed Minimum Monthly Guarantees regardless of advertising revenue generated. Lower passenger traffic, seasonal weakness, or disruptions could create revenue shortfalls while these obligations remain payable, potentially pressuring profitability and liquidity. Failure to meet MMG obligations could also trigger penalties, deposit forfeiture, or termination of advertising rights.
Get real-time IPO alerts on WhatsApp
Opening reminders • Subscription updates • GMP alerts • Allotment results
Start WhatsApp Alerts