Brandman Retail Ltd IPO

Retail

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Price Band

₹167 – ₹176

Lot Size

800

Minimum Bid Quantity

1600

Minimum Investment

₹281600

Issue Size

₹86.09Cr

Opens

2026-02-04

Closes

2026-02-06

Listing

11-02-2026

Subscription Status

Qualified Institutional Buyers

85.12 x

Non-Institutional Investor

150.9 x

Retail Individual Investor

92.46 x

Total

106.19 x

IPO Details

Issue Type

EQUITY

Face Value

₹10

Tick Size

1

ISIN

INE0XUD01014

Pre-Apply Available

No

Daily Bidding Time

10:00:00 - 17:00:00

About the Company

Brandman Retail Limited is engaged in the distribution and retail of premium international brands in India through non-exclusive distribution arrangements. The company operates across multiple sales channels. These include Exclusive Brand Outlets (EBOs) managed under specific brand agreements, Multi-Brand Outlets (MBOs) operated under its “Sneakrz” trademark, e-commerce marketplaces, and its own website. Brandman Retail also supplies products to third-party footwear retailers, where the products are sold to end customers through both online and offline formats. The company distributes and retails branded products through licensing, reseller arrangements, and distribution networks, and updates its product mix based on consumer demand. Brandman Retail’s registered office is located at DLF Prime Tower, Okhla Phase-I, New Delhi, India.

Pros

  • • Brandman Retail claims to operate through multiple sales channels, including EBOs, MBOs, e-commerce marketplaces, and its own website. This structure allows the company to sell products through both physical retail formats and online platforms, addressing different purchasing preferences.
  • • The company claims to follow an asset-light trading model, with no manufacturing operations of its own. Inventory is managed through a central warehouse and store-level stock, which allows expansion without significant investment in production infrastructure.
  • • The company claims to offer products across categories such as apparel, footwear, accessories, and equipment. It operates through non-exclusive distribution agreements with international brands, enabling access to global products in the Indian market.

Cons

  • • Brand 1 accounted for Rs 43.54 crore (45.68 percent) (consolidated) of the company’s revenue for the period ended December 31, 2025; Rs 96.09 crore (72.05 percent) (consolidated) in FY25; Rs 115.67 crore (94.00 percent) (consolidated) in FY24, and Rs 46.13 crore (99.66 percent) (standalone) in FY23. Additionally, 16 out of the 19 retail stores operated by the company are exclusive brand outlets for Brand 1, indicating a high level of operational reliance on this relationship. Any adverse change in the relationship with Brand 1, including termination or non-renewal of agreements, could materially affect the company’s business, financial condition, and results of operations.
  • • The top customer accounted for Rs 36.61 crore (38.41 percent) (consolidated) of the company’s revenue for the period ended December 31, 2025; Rs 58.55 crore (43.27 percent) (consolidated) in FY25; Rs 63.26 crore (51.29 percent) (consolidated) in FY24, and Rs 13.40 crore (28.94 percent) (standalone) in FY23. This dependence may limit the company’s ability to negotiate pricing and commercial terms, and any loss of this customer, deterioration in its financial condition, or demand reduction could adversely affect the company’s business, revenues, profitability, financial condition, and cash flows.
  • • Footwear products accounted for Rs 68.42 crore (71.78 percent) (consolidated) of the company’s revenue for the period ended December 31, 2025; Rs 114.05 crore (84.30 percent) (consolidated) in FY25; Rs 117.97 crore (95.65 percent) (consolidated) in FY24, and Rs 40.25 crore (86.92 percent) (standalone) in FY23. Any adverse changes in consumer preferences, competitive intensity, supply chain disruptions, or regulatory developments affecting the footwear segment may not be sufficiently offset by other product categories and could materially affect the company’s business, financial condition, and results of operations.

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