Imagine Marketing Ltd. IPO
Price Band
₹ – ₹
Lot Size
Minimum Bid Quantity
Not Announced
Minimum Investment
₹0
Issue Size
₹2000Cr
Opens
Closes
Listing
Not Announced
IPO Details
Issue Type
EQUITY
Face Value
₹0
Tick Size
1
ISIN
BOATISIN123
Pre-Apply Available
No
Daily Bidding Time
10:00:00 - 17:00:00
About the Company
Imagine Marketing (boAt) is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. It was founded in 2013 and is led by its flagship brand “boAt” which was launched in 2014. It has products in various segments. It provides audio wearables such as wired headphones and earphones, wireless headphones and earphones (neckbands), bluetooth speakers, home theatre systems among others. It also consists of smartwatches, gaming accessories that include wired and wireless headsets, mouse and keyboards, mobile accessories and personal care appliances.
Pros
- • One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories.
- • Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition.
- • Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories.
Cons
- • Strength of the company’s flagship “boAt” brand and other brands is crucial to success.
- • Failure to successfully identify and respond to changing customer preferences and market developments in a cost-effective and timely manner.
- • Operates in a highly competitive industry including large and established competitors.
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